In this webinar, you will learn about a critical set of insights and practices, that every CEO should personally use before making a pivot or shift or expansion. 

When you apply these insights and practices, you will know, in advance, with a high degree of confidence:

  • Whether a business change being considered will make financial sense or break the business

  • How much cash the business will likely generate in the coming months and quarters (and beyond)

  • How to validate the pivot or shift, first to yourself, then to your team, and to any lender or investor

Rather than simply being informed that these things are possible, this webinar will bridge you into action so you can apply this new knowledge for yourself.

While key stakeholders, leaders, and advisors of businesses and non-profits are encouraged to attend, the content introduced in this webinar is for the CEO's benefit and for the CEO personally to apply.

You Get

  • Introduced to a critical set of insights and practices that every CEO should personally use

  • Bridged into action so you can apply this new knowledge for yourself and immediately benefit

You Also Receive

  • Access to a free tool to quickly apply this knowledge, combined with...

  • A pass to a free one hour workshop to learn how to use this tool

About MRx

CEOs need a straight shot to optimize business performance that bypasses a lot of the heavy lifting and guesswork.

MRx's management products equip CEOs and senior executives with vital insights, tools, and practices that unleash value creation, throughput, and cash flow.

Developed through decades of experience, research, and testing, our products enable decision makers and their teams to generate the financial future they envision by equipping them to:

  • Find and resolve "kinks in the hose" to unleash value creation, throughput, and cash flow; again and again

  • Acquire new optional and financial foresight to make better informed decisions

  • Engage and cultivate an aligned workforce, in sync with how the company creates value

Founded: 2002

HQ Location: Kingston, NY

Team Size: 15

Webinar Date: TBD

Contact Us:


Rob Lederer

Founder & CEO

Brand Strategy,

Product Design & Delivery

Brenda Mathisen

Rob is an entrepreneur and business owner who has led or helped lead businesses ranging in size from under $1M to greater than $100M, including several Inc. Magazine award winners.

A collector and curator of simple, powerful, and easy-to-use business tools for CEOs and other leaders, Rob specializes in change management, scaling, and turnaround.

Rob grew up in his family's imprinting, manufacturing, and service business, and helped scale it from 90 to 450 employees in six years.

Rob has a master's degree in public policy and management from the University of Chicago.

Brenda has been a part of the MRx team since 2016, while also leading her own business.  Her MRx roles entail both visioning and execution with regard to strategy, business development, R&D, product delivery, and more.


Brenda has dedicated herself since 2008 to supporting purpose-driven, innovators and their organizations to achieve healthy, balanced success at scale, bridging high-performance work cultures with sustainable business practices and fulfilling personal lives.

Her collaborations have included visionary leaders, as with founding members of Skype, Facebook, Google X, community organizations, and leading venture capital firms.


Who We Are

To Fuel the conscious business movement and the businesses in it.


Do so at a scale that contributes to making the "green economy" and "just economy" the economy.


High performance

Skillful collaboration and communication

Creating a just and sustainable world for all

Integrity ∞ Kindness ∞ Fun

What Our Clients Have to Say

"Your product is the reason my business will survive Coronavirus."

David Kistner, Founer & CEO

Green dry cleaning and laundry plant with retail and commercial operations

"This has been worth millions to us."

Scott Leonard, CEO

Importer and retailer of fair trade fashion

"I think we are the best managed we have ever been in our history. We are changing the whole culture, the way we look at how we measure and operate as an organization."

Mark Patterson, VP of Finance

Second largest US manufacturer of its kind

"We love the way our new focus is giving us both complete oversight of the improvement process and great business results."

Tom Hood, CEO

State professional association of CFOs, CPAs, controllers, and accountants

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